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Comunicación Popular - Grassroots Communication
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As I am finishing up my semester it means that I have to turn into an essay machine, something that I have been avoiding as of late. I have been up to my ears (as they say in Spanish) with work on CEAAL's new website.

Finally I have a chance to breath a bit, and go back to the theory. Looking through the reading lists I was assigned for this term I have found a huge amount of enticing information online. Comunicación Popular is Spanish for what we call Grassroots Communications in English. Now days it is better know as Citizen Media, an updated term that reflects both past and new media technologies which alow everyday people to publish and distribute media independently.

Popular Communication is the process of integrating the voice of the people into communications media, thus finding ways to make media production more independent and accessible to the general population. Some traditional examples of this are Community Theatre, Radio, Television, and Newspapers. These types of media have all been used as tools for democratic participation of civil society, and have been used in a variety of ways depending on the populations. Another example of popular communications in a Latin American context is Diablos Rojos, public buses which are painted with a number of images and slogans which reflect the popular culture of their owners. Popular communications always reflects the culture of those engaged in it.

Some more contemporary examples of popular communications are media like eZines, Blogs, SMS Networks, Participatory Video and Online Communities. New technologies such as the Internet and mobile phones are changing how we conceptualize hegemonic media landscapes.



April 5, 2008 | 5:30 PM Comments  0 comments

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